Fresh & Easy Rolls Out Back-to-School Lunchboxes
Fresh & Easy Neighborhood Market is helping families kick off the new school year with affordable lunchbox foods.
The Smart Boxes, which sell for $2.98 each, include item such as individual servings of baby carrots, dried fruit, crackers, a cheese stick and an organic drink (apple juice, milk, fruit punch or grape juice). Other lunchbox offerings include sliced apples, granola bars, trail mix,apple sauce, yogurt and pudding.
“They are filled with kid-friendly favorites and have different word games on each variety for fun,” El Segundo, Calif.-based Fresh & Easy said in a prepared statement. “Parents can feel good about what they are feeding their kids from Fresh & Easy. We offer fresh, wholesome food options at affordable prices and a range of creative meal ideas for any age,” said Simon Uwins, chief marketing officer for Fresh & Easy, which currently operates 77 stores in Southern California, Nevada and Arizona.
The Smart Box products, along with all Fresh & Easy brand food, contain no added trans fats, no artificial colors or flavors and only use preservatives when absolutely necessary, according to the company.
Consumers are looking for ways to save money during this back-to-school season, but are not willing to sacrifice what they are feeding their children, according to a recent Nielsen’s study. Despite the tough economic times, the study suggests that back-to-school sales are not expected to drop, but there will be a change in where consumers shop along with the prices they are willing to pay.
“Consumers may be cutting back in terms of discretionary spending, but they are not about to send their kids to school without the necessities,” said James Russo, vice president of marketing, food and beverage sector for The Nielsen Company.