Jack In The Box Launches New Beverages
As the variety and popularity of premium beverages continues to grow in the U.S., Jack In The Box debuted a new beverage platform -- Real Fruit Smoothies -- in several of its markets, primarily in the West. The quick-serve chain plans to roll out its line of smoothies system wide by the end of July.
Jack's Real Fruit Smoothies are made from a blend of Minute Maid(r) fruit juice and nonfat frozen yogurt and come in three flavors: Strawberry Banana, Mango and Orange Sunrise.
"With consumers' busy schedules, smoothies have become very popular as snacks and even breakfast items," said Teka O'Rourke, director of menu marketing and promotions at Jack In The Box Inc. "Our new smoothies offer the flavor and high-quality that consumers have come to expect, but with the added convenience of drive-thru service."
The smoothies are available in 16- and 24-ounce servings and carry a suggested price of $2.99 and $3.99, respectively, excluding tax. The beverages currently are available in restaurants in Idaho, Nevada, Arizona, Utah, and Hawaii, as well as several markets in California
Jack In The Box Inc., based in San Diego, operates and franchises more than 2,100 Jack In The Box restaurants in 18 states. Through a wholly owned subsidiary the company also operates and franchises Qdoba Mexican Grill, with more than 400 fast-casual restaurants in 40 states.