Revolution Tea Partners with Kraft
Revolution Tea, specializing in premium, whole leaf tea and iced tea products, is partnering with Kraft Foodservice for national distribution of its product to foodservice clients, which will begin this month.
Kraft Foodservice will distribute the Phoenix-based company's all-natural, premium iced tea and dispensing system, as well as single serving hot teas in boxes and foils.
Revolution Tea Founder and CEO Larry DeAngelis said the opportunity to be a part of Kraft's extensive network will take the Revolution brand to a whole new level. "Revolution Tea will now be served at some of the most recognized eating establishments in America," he said.
Kraft Foodservice noted that the growth trend in the tea category as a key factor in the decision to add Revolution's product line and compared the category to the premium coffee trend of years ago.
"We are witnessing the tea category following the same trend as other premium beverages and are already seeing an increased demand for high-quality products such as Revolution Tea," said Juli Anne Barry, business manager at Kraft Foodservice.
Revolution is one of many new premium products being brought to market through Kraft Foodservice as part of the Kraft Foods Inc. overall growth strategy.