7-Eleven Celebrate July 11 With Free Slurpees
July 11, a.k.a 7/11, is the day 7-Eleven Stores Inc., the world's largest convenience store chain, celebrates its birthday and says "thank you" to its customers with free Slurpee drinks at participating stores.
This year's 7-Eleven Day marks the company's 81st birthday. Customers can pour their favorite Slurpee flavor in colorful, 7.11-ounce birthday cups throughout the day, while cup supplies last.
Dallas-based 7-Eleven, is also home of the Big Bite, an Oscar-Mayer all-beef hot dog and the number-one retailer of grilled hot dogs. To celebrate National Hot Dog Month in July, participating 7-Eleven stores also are offering a quarter-pound Big Bite hot dog and Big Gulp fountain drink for just $1.99 throughout the month.
And brand new is the first ever Monster Energy Slurpee drink, called Black Ice, packed with a "full-load of Monster's potent energy blend," according to a company statement. This is the first frozen Monster beverage and the first variety not sold in a can.
"In appreciation of our loyal customer base, we started giving away Slurpee drinks on our 75th birthday in 2002," said Jay Wilkins, 7-Eleven brand manager for Slurpee and Big Gulp. "Customers thanked us, and we've been doing it ever since. Now July 11, or 7-Eleven Day, has become Customer Appreciation Day or try-your-favorite-Slurpee-on-us day."
Viral marketing through the newly redesigned Slurpee web site with its Slurpee Nation social network, along with Slurpee street teams in select cities and store events across the U.S., play a big part in spreading the message.